19 Jul THE SEPHORA AURA
Fun fact: My background is Italian – so every couple of years we’d travel to Italy to visit family and while yes cousins we love you, the most exciting thing for my sisters and I was the SHOPPING. Europe had Zara, H&M, Topshop and drum roll please…Sephora while Australia (much to our pain) still didn’t. I would plan months in advance for the items I wanted to buy, oogling over their websites, saving everything, looking again and changing my mind over and over. When we’d finally walk in store it was like the saying ‘kid in a candy shop’ really actually truly came to life. We’d spend hours wondering around just soaking it all up while umming and arring over their amazing selection.
Fast forward to today and all these baddies are finally here but why is it the things you want most you have to wait the longest for? Sephora was the last of the bunch to establish themselves on our shores but I’m sure if you were a diehard fan like me, their arrival was well worth the wait. Now with 4 Australian stores, Sephora has officially taken Sydney, Melbourne and the Gold Coast by storm. Sephora at Pacific Fair Shopping Centre has just recently opened and I was lucky enough to jump in to grab a few snaps before the stampede of makeup crazies hit the store. The beauty wonderland is everything you’d expect it to be, a shining beacon of cult brands that are on everyone’s wish list.
Needless to say, my own beauty wish list has now tripled in size after visiting their new store so if you’re like me and now operate as PAY DAY = HIT SEPHORA DAY, find salvage in hunting on www.sephora.com.au for your next must haves. To celebrate their new store opening I thought I’d share my current faves with you all below – All products shown are available either in store or online.
But the holy grail of them all? This little guy right here – the Velvet Noir Major Volume Mascara by Marc Jacobs Beauty. Obsession doesn’t even come close, this is the best mascara I’ve ever used hands down. Sephora is the only place I can get it in Australia so naturally I picked up 3 while I was there.
Sephora I love you.